Marketing and Sales
The Messaging Platform supports each phase of the marketing and sales process.
Here are some of the possible opportunities available, using the traditional AIDA
(Attention, Interest, Desire, Action) model of marketing:
| Attention | Push promotional messages |
| Interest & Desire |
- Responses to promotional messages
- Follow-up segmented campaigns
- Sample product or service descriptions available via pull
- Detailed product or service specifications
- Contests and special promotions
|
| Action |
- Purchase via interactive messages (push)
- Purchase via interactive messages (pull)
|
