Front End

The Messaging Platform front end consists of interfaces between the platform and the customers. The platform itself, shown in orange, consists of a small number of databases and servers that communicate with external networks, such as a mobile operator's SMSC, the public phone network, and so on. These public networks, shown in yellow, bridge the gap between the Messaging Platform and the customer.

Since the Messaging Platform was designed to connect to a variety of communication networks, adding new channels is easy. For example, a company might want to use the Message Selector to choose the appropriate script for a Customer Service Representative when a customer calls. Adding this channel is as simple as adding a web page that sends the Message Selector a customer identifier (such as a name, phone number, or account number) and the context of the customer call (such as a simple inquiry, a complaint, or request to cancel service). The media in this case would be a script that the Message Selector would retrieve and send to the web page.