Entertainment Industry Examples

• Music samples. Deliver music samples through an IVR. Music can be requested specifically by the customer or selected automatically based on customer preferences, collabortive filtering, history of samples already sent, and recency of the sample.
• Music purchase. Allow the customer to purchase music, either albums or individual tracks, through interactive messages. Fulfillment can be made through download, email, postal mail, store pick-up, etc.
• Ringtone purchase. Allow the customer to purchase ringtones through interactive messages.
• Fan information. Send concert and appearance information by email, or send special appearance notifications by SMS/MMS or push audio.
• Movie and video. Deliver images to MMS-capable phones; deliver video (when supported) to phones and other devices.