General Applications:
[
Customer Management |
Marketing and Sales |
Customer Retention
]
Customer Management
The Messaging Platform offers many opportunities for customer management:
- Fast notifications. Replace paper notifications (bills, notices)
with more timely and noticeable electronic messages.
- Fewer service calls. Replace expensive and intrusive customer service
phone calls (payment reminders, special offers) with inexpensive and less intrusive
electronic messages.
- Messages tied to account changes. Tie message selection and delivery to
changes in customer account information.
- Easy program creation. Create new customer management and
loyalty programs easily without having to plan bill inserts, direct mailings,
or outbound calling campaigns.
- Simplified information requests. Respond to information requests through
communication channels appropriate to the customer.
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