The Messaging Platform enables companies to develop and deploy applications with three goals:

• Cost savings. Customer Service Representatives (CSRs) often make up a significant portion of a company's operational costs. The Cloudgate Messaging Platform can move much of this interaction into interactive audio. A customer can call our IVR to receive information or make orders, or the IVR can place an outbound call to the customer to inform him of some special alert. (The customer's profile determines whether he gets such calls: the system is entirely permission-based.) Monthly statements or bills can be delivered electronically, for example, eliminating the cost of postage.
• Enhanced services. The Cloudgate Messaging Platform can enable new services, for example, the automatic delivery of customer-specified alerts. When an event occurs, the Platform determines whether the customer is online and, if so,send an Instant Message (which is guaranteed to be timely), or if not, send an SMS (which may not be as timely, depending on the customer's service). Such services can enhance the customer experience or generate additional revenue.
• Increased customer loyalty and more effective marketing. The Messaging Platform allows the creation of loyalty-building offers and promotions. Since a customer profile can indicate the value of a customer, it can enable segmented marketing programs. Using the results database,a marketing analyst can discover new segments, create campaigns to reach those segments, and then extend offers through the platform itself.