Media and Advertising Examples

• Advertising: target customers by demographics, behavior, day, and time, and analyse their responses.
• Promotions: inform customers about new services, products, and special offers
• Cross-selling: use collaborative filtering to market services and products to customers predicted to be likely prospects based on similar behavior (e.g., "People who bought this product also liked this one")
• Surveys: Conduct surveys over a range of media, possibly one question at a time for less intrusiveness. Update a customer's profile by asking relevant questions as new products and services become available.